Serving With Purpose

Service goes beyond hospitality. Service is a lifeline—an experience that makes the world a better place.

It’s how we grow, not only ourselves, but our entire community. It’s our calling; it’s how we inspire. It’s our purpose for waking up every day, and our motivation for being our best versions of ourselves—so we can share it with others.

This is where we do the important work; this is our playground for dreaming of a better tomorrow, together.

Our Story

As of 2019, Trevor, Preston, Sam, Jeorgia, and Spencer worked together in the same bar and restaurant, filling most leadership roles and working closely with each other daily. Trevor and Sam had already begun a business partnership after starting Cubeicle Ice & Co. (now Big Ice) when the opportunity to launch a new hospitality concept presented itself. While the earliest opportunity didn't flourish, the team's ideals, integrity, and passion for the industry made it a natural fit to branch off and collectively found Be Better Hospitality to pursue other projects.

"Be Better" was a popular mantra among the group—it’s appropriate, given each member’s ambition and commitment to personal, professional, and community growth. Be Better Hospitality is a beverage-focused organization brought to you by like-minded individuals specializing in concept development, operations management, and consultation services.

Cheers!